Get an Independent Evaluation

Ensure your marketing budget isn’t being wasted

  • Don’t get ripped off on marketing services
  • Only spend on marketing that grows your business
  • Make your advertising work for you

Price Check Your Marketing

How Independent Advice Can Save You Thousands

Getting independent marketing advice can save you thousands.

This is true because even good marketing agencies will sell you on services you don’t *absolutely* need. It’s their job to maximise client spend.

WellPlanned consultants aren’t paid based on how many marketing services they sell.

With Wellplanned, you’ll get real, unbiased advice on your marketing needs, and a fact check on whether you’re getting a fair price for marketing services.

Most small and medium size businesses overpay for marketing - sometimes by thousands per year. Wellplanned will help you get the best bang for your buck.

Your Own Marketing Manager ...for a Fraction of the Price

Hi, I’m Neil, CEO of Wellplanned.

We help small & medium sized businesses grow by creating a custom marketing strategy that really works for them.

Book a free evaluation, and find out if you’re currently overpaying for your business’s marketing.

  • Save money on marketing services
  • Grow your business faster with the right marketing
  • Ensure your advertising gets a good ROI
Book a Free assessment
Alan Collins
MD, Polaris Australia & NZ

“Neil’s professionalism, tactical nous and handle on marketing strategy contributed to a strong foundation being laid which enabled Polaris to become a market leader.

Neil played a key role in establishing the brand.”

Rob Broadhead
Founder, 2020 Fire Protection

“Neil was engaged as a marketing consultant to develop a staged approach to achieving our growth goals.

“I can recommend Neil to any SME requiring bias free marketing advice and planning for their future growth.”

Rob Williams
MD, AquaClear

“I would have no hesitation in recommending Neil to any organisation that wants a marketing plan with a clear, insightful strategy and smart tactical recommendations.”

Only Pay for Marketing that works

Your Independent Marketing Evaluation

Here’s how the free marketing evaluation works. After you fill in the form, you’ll get a marketing roadmap, to fill in.

This is the first step to creating a marketing plan that works for your business. Next, you’ll get:

  • 30 minute free marketing consult
  • Find out key areas you’re overspending on marketing
  • Discover how to get better bang for your marketing buck

If you’re worried this is going to be hardcore sales pitch, it won’t be.

We value straight talk. It’s what our clients pay us for, and it’s what you’ll get on this free call.

Jason T Smith
Founder, Back in Motion Health

“Neil shows great contributions in a wide variety of industries including health, retail, & professional services. Offering incredible work ethic, prolific ideas, capable copywriting skills, experience in franchising & marketing systems, Neil can adapt to lots of different contexts.”

Michael Poynton
Founder, Mojo Motorcycles

“Neil added value to our business and performed beyond our expectations.

“I was particularly impressed with his ability to immediately identify key bottlenecks in our business.”

Stuart Hoysted
Major Facilities, City of Whittlesea

“The City of Whittlesea will be investing in excess of $30 million in its Aquatic Centres over the coming years. Neil added significant value to our market scoping project which will influence the future pricing, services and brand positioning of these facilities.”

Smart Marketing for your organisation

slash marketing spend & still drive sales

A lot of marketing spend is wasted because business never do due diligence to check what’s really working.

Having an independing marketing expert on call solves this problem. Especially when they’re dedicated to the long term success of your business

Most WellPlanned clients find that the savings they get from independent marketing advice more than pay for our service. So it’s really a no-brainer to book your free marketing evaluation today.

Case Studies

Customer Success

See how Wellplanned has helped these companies grow through more effective marketing.
“Well Planned has been our outsourced Marketing Director Since 2017 & we’re keen for thispartnership to continue.”
Rob Williams
Founder, AquaClear

AquaClear

Objective:

In 2017, AquaClear Founder Rob Williams was searching for an agency to help them profitably grow their share of the corporate and government filtered drinking water systems market.

Solution:

Neil from WellPlanned created a 3-year full marketing plan, action plan and budget. Neil was then appointed as their outsourced Marketing Director.

This role includes mentoring, oversight of digital marketing agencies and project management of the integration of Salesforce Sales Cloud, Field Service Lightning and Marketing Cloud.

Results:

AquaClear has profitably evolved into a multi-million dollar operation, servicing thousands of corporate and government locations nationally.

“Well Planned has been our outsourced Marketing Director Since 2017 & we’re keen for thispartnership to continue.”
Rob Williams
Founder, AquaClear
“in the past year of wellplanned consulting, we’ve shown significant growth & importantly systemized many of our processes.”
Matt Pallozzi
Founder, Instinct Health

Instinct Health

Objective:

As a first-time business owner, Matt wanted help to create marketing processes and invest a limited launch marketing budget.

Solution:

Neil provided templates for the company’s marketing plan and budget. Neil also managed the tender process for website development, SEO and Google Ads.

He negotiated a contract that helped Matt’s cash flow by spreading the investment over 24 months.

Results:

Instinct Health successfully executed their marketing plan and created a profitable business in an intensively competitive market.

Instinct Health achieved stellar growth over the last four years. Eventually, the business expanded to the point where Matt leased the building next door (twice the size) in the middle of the pandemic, and took on the Head of Physiotherapy role at Collingwood FC (AFLW).

“in the past year of wellplanned consulting, we’ve shown significant growth & importantly systemized many of our processes.”
Matt Pallozzi
Founder, Instinct Health
“Neil helped our internal team understand the complexities of marketing and advertising in the digital world.”
Rob Broadhead
Founder 2020 Fire Protection

2020 Fire Protection

Objective:

Rob Broadhead wanted world class marketing strategy, tactical advice to accelerate market share growth in Sydney without investing $250k pa in a full time CMO.

Solution:

Rob invested in the WellPlanned marketing training & tools package, which enabled 2020 Fire to use our proven templates to write their own marketing plan, action plan and budget with our guidance.

A brand positioning was determined, which has been central to their marketing ever since. Neil crafted an SEO focused strategy to establish their brand narrative across all communications, and project managed development of their new website.

Results:

2020 Fire continues to profitably grow its market share, constrained only by the speed with which it can recruit and train quality staff. Rob’s influence in the industry has grown to the point he’s taken on a Directorship at Fire Protection Association of Australia.

“Neil helped our internal team understand the complexities of marketing and advertising in the digital world.”
Rob Broadhead
Founder 2020 Fire Protection
“Neil helped lay a solid foundation for our future growth. WellPlanned is a great option if your team is busy helping customers.”
Gary Fulton
Founder, MetroSigns & LED Media

Metro Signs & LED Media

Objective:

Metro Signs founder Gary Fulton saw the potential of expanding into the LED signage market.

He wanted a temporary marketing expert to oversee the execution of a sales and marketing plan to do this.

Solution:

MetroSigns invested with WellPlanned to create a 5-year marketing and sales plan. Neil was retained for a further 6 months to help with the project execution.

Results:

LED Media successfully established itself as a major player in the Australian LED signage market.

During the initial 6-month execution contract, projects were secured with Subaru and Woolworths. Their client list has since grown to include such brands as Emporio Armani, Pandora, Mazda, Mitsubishi Motors and The Media Shop.

“Neil helped lay a solid foundation for our future growth. WellPlanned is a great option if your team is busy helping customers.”
Gary Fulton
Founder, MetroSigns & LED Media
“Based on our experience and results, I’d have no hesitation in recommending Neil and Well Planned.”
Peter Nicolls
Founder KR Peters Real Estate

KR Peters Real Estate

Objective:

KR Peters Real Estate Founder Peter Nicolls had strong growth goals for his business. He engaged WellPlanned to help design and implement a marketing plan to reach these goals.

Solution:

Well Planned created marketing plans for Residential Sales, Rentals and their proposed new Officer Branch.

The project also included sourcing of digital marketing services to create a new website, SEO marketing, and online advertising.

Results:

KR Peters now has gone from one to two offices and their team has grown from 6 to 17 happy sales & property management staff.

Their sales growth has been stellar. In FY20-21, their property sales team sold an astonishing 761 properties, worth over $309 million.

“Based on our experience and results, I’d have no hesitation in recommending Neil and Well Planned.”
Peter Nicolls
Founder KR Peters Real Estate

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